1. Logo Usage

1.1 Primary Logo

• The Dumloong Digital primary logo is the preferred and most recognizable version.

• Use the provided high-resolution files for all marketing and promotional materials.

• Do not alter the colors, proportions, or elements of the primary logo.

1.2 Alternative Logo Versions

• Alternative logos may be used where space or format constraints require adaptation.

• Choose the appropriate alternative based on contrast and legibility.

• Ensure alternative logos maintain the core elements and integrity of the primary logo.

1.3 Minimum Clear Space

• Maintain a clear space around the logo to ensure visibility and impact.

• The clear space should be equal to the height of the "D" in the primary logo.

2. Color Palette

2.1 Primary Colors

• The primary brand colors are [Specify Primary Colors].

• Use these colors consistently across all brand materials for a unified look.

2.2 Secondary Colors

• Secondary colors [Specify Secondary Colors] may be used to complement primary colors.

• Ensure a harmonious balance when incorporating secondary colors into designs.

2.3 Background Colors

• When placing the logo on a colored background, use a version with appropriate contrast.

• Maintain readability and visibility by choosing contrasting background colors.

3. Typography

3.1 Primary Typeface

• The primary typeface for Dumloong Digital is [Specify Primary Typeface].

• Use this typeface for all written communication, ensuring consistency in style and readability.

3.2 Secondary Typeface

• A secondary typeface, [Specify Secondary Typeface], may be used for variety in design.

• Use it sparingly and in conjunction with the primary typeface.

4. Imagery

4.1 Photography Style

• Maintain a consistent visual style in all photographic content.

• Use high-quality, professional images that align with the brand's values.

4.2 Illustrations and Graphics

• When incorporating illustrations or graphics, ensure they align with Dumloong Digital's brand identity.

• Maintain a cohesive look and feel throughout all visual elements.

5. Tone of Voice

• The tone of voice for Dumloong Digital is [Specify Tone of Voice].

• Ensure consistency in communication across all platforms, maintaining a professional and approachable tone.

6. Application Guidelines

6.1 Print Materials

• When creating print materials, follow the specified color profiles and use high-resolution images.

• Ensure that printed materials represent Dumloong Digital's brand accurately.

6.2 Digital Platforms

• Maintain consistency across all digital platforms, including the website, social media, and digital marketing materials.

• Adapt visuals and content to suit the platform while adhering to brand guidelines.

7. Brand Collateral

• All brand collateral, including business cards, letterheads, and presentations, should follow the branding guidelines outlined above.

• Ensure uniformity in design elements and messaging.

8. Contact Information

• For any questions or clarifications regarding brand usage, Contact Us